Here’s a popular notion from the internet: Anyone can write.
While that’s true, it doesn’t mean anyone can write well. Crafting straightforward, engaging content for any audience is a difficult task.
I know it was for me when I started as a “professional” writer (is there such a thing?). I stumbled, I made tons of mistakes, and I wrote a lot of bad copy.
Luckily, you can learn from those mistakes by observing these 10 easy rules for better copywriting. These alone won’t instantly transform you into the next bestselling novelist of the moment or allow you to charge $1-per-word as a freelancer.
It’s a starting point, but one borne out of years of experience.
1. Use an active voice over a passive one
Using an active voice is the key to easy-to-read writing.
An active voice amounts to a simple formula: “X [verb] Y,” with X being the sentence’s subject. This structure is clear, concise, and more engaging.
Conversely, a passive voice reverses the formula to read: “Y is [verb] [preposition] X.” It implies that the subject isn’t driving the action and makes for an uninspired and possibly confusing read.
